Cookies are small text files. When you visit a website, the website sends cookies to your computer, and your computer stores them in a file in your web browser.
Cookies are filled with information, and there are countless different types of cookies.
Some help keep track of your login information so you can store passwords to frequently-visited websites. Others keep track of how long you spend on a website or what items you have in your online shopping cart.
Generally, cookies are a helpful thing for both businesses and users.
Businesses benefit from using cookies for retargeting advertising and analytics purposes to reach potential customers, convert sales and have a solid insight into their website performance.
Users benefit by getting an optimized browsing experience. Shopping cart items are remembered, the webpage is displayed optimally according to the individual’s computer and browser settings and you don’t have to manually log in to every website you regularly use – unless you want to – all thanks to cookies.
However, not everyone loves cookies.
In the past, websites could simply place cookies at will. Now, however, notice and consent are both required before a website can place cookies on a user’s device.